Autora: Lorena Sánchez Osorio

When we started our journey of advocating for the importance of data in businesses, it was the beginning of 2017. By then, we, the partners, had already accumulated several years of experience before deciding to establish the company. Since that year, we have encountered the same questions, and with great enthusiasm, we have taken the time to answer them. Today, I will use this space to provide a comprehensive response in an article for the Wadua universe.

When asked, "What types of companies can benefit from Wadua or data analytics in general?" my answer is always: ALL of them. The value of data is determined by the type of company, its culture, and its leaders, beyond the main activity it performs. The success of a data project depends on the awareness of decision-makers in using technological tools that incorporate more and better variables in their decisions, provided that the data generated during operations is reliable.

It may sound complicated, but to summarize: if companies are aware of the proper use of data for decision-making, a project developed by Wadua will always have a high chance of success. We will provide our clients with all our technical expertise to bring their ideas to life and ensure they endure over time. Conversely, if companies want us to implement a project merely to meet a legal requirement without understanding the necessary data, we will always be limited by the available information, and the perceived value will be much lower, even though we offer the same technical expertise. Therefore, we always recommend starting with our Data Journey department. In this consultancy, we establish guidelines, budgets, and capabilities that we expect to be considered before implementing any technology..

It is important for our readers to understand where we can add the most value. I could say that we add the most value in key areas of organizations that generate the necessary flow for execution. In most companies, these are the commercial and marketing areas. Once these areas are covered, we can start organizing the finance department and its reports to the executives, generating automated magnetic media, or quickly assessing the financial health of the companies. As a macro project, we can work on a total integration of the company to have a unified data language throughout the organization and achieve the much-desired balanced scorecards. As you can see, we have many areas of action in any type of company. How do we decide where to start? It's simple: wherever the biggest pain point is.​

Therefore,

to the initial question, I will always respond: we add value wherever the people in the organizations and their leaders are willing to create value from the data. If this culture is present, we will take care of the rest.

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