Autor: Stiven Garcia

When we think of a UX team, we often assume their impact is solely customer-facing, working to enhance the company's products for its customers and ensuring their satisfaction. And the truth is, we're not far from it. UX teams also have the ability to impact the company internally, continuously improving processes and increasing the satisfaction of other employees.

Therefore, below, I want you to know the roles that exist in a UX team and what their functions are, so you can decide to improve the user experience in your processes..  

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UX Researcher

They understand the needs, behaviors, and motivations of the product users, with the primary goal of enhancing the user experience through quantitative and qualitative research. They carry out activities such as: 

• Conducting qualitative and quantitative research 
• Data analysis and knowledge generation 
• Creating user profiles 
• Collaborating with design and development teams 
• Usability testing 
• Iteration and continuous improvement

UX Writer

Their goal is to facilitate users' tasks by creating interface content to enhance the user experience and facilitate interaction. Some of their activities include: 

• Creating style guides 
• Creating instructions to guide and orient users at key moments 
• Crafting error messages and feedback 
• Defining tone and voice 
• Usability testing

UX Designer

This person is responsible for creating products, combining design, research, and analysis skills to translate user needs and behaviors into design solutions. They perform activities such as: 

• User research 
• Creating low, medium, and high-fidelity prototypes 
• Information architecture design 
• User interface design 
• Usability testing 
• Iteration and continuous improvement

UI Designer

They focus on visual design and interaction with the product, aiming to create an attractive, intuitive, and user-friendly interface. They are responsible for activities such as: 

• Designing visual elements 
• Developing high-fidelity prototypes 
•  Defining colors and typography 
• Creating style guides 
• Design optimization for platforms 
• Iteration and continuous improvement

UX Strategist / UX Manager

The strategist consolidates a user experience base around the business, while the UX manager structures the UX team.

UX Strategist

• Defines UX goals 
• Analyzes the market and competition 
• Develops UX strategies 
• Defines project scope and planning 
• Evaluates results

UX Manager

• Manages UX teams 
• Develops each team member's professional capabilities 
• Manages UX projects 
• Manages resources 
• Promotes collaboration with team members and stakeholders 
• Promotes UX culture

These are the most well-known roles in a UX team, although you may find many more roles. Keep in mind that in small teams, one person may occupy different roles, making a UX team applicable in companies of various sizes. 

Now that you know the roles and their activities, you understand that a UX team not only influences the products and services the company provides to external customers but also sees our employees and different internal areas as potential customers. We can improve the user experience of the various products, processes, and services they use daily in their work, optimizing them and generating satisfaction.

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